Five exceptional people who are defying their physical limitations to make impossible happen.
To do these stories justice we felt it was essential to capture these remarkable people free of all artifice. There was no costume, art department or storyboards, we just recorded them doing what they do everyday.
Social targeted three audiences to increase reach. Sharers people who like to be associated with compelling social stories, were driven to the films. Techies interested in how Hydrogen Fuel Cell works, landed on the Mirai homepage. And Environmentalist were driven to social good editorial, outlining the benefits of a Hydrogen Society.
