We opened by creating a new global campaign structure, shooting the same story with 3 locally recognisable ambassadors. It was an invitation to a new global movement of business people - where the best way to succeed is to simultaneously give back. 'Present your social business idea and potentially win the prize fund'.
Supporting content followed, 5 regional documentaries educating viewers on what 'social entrepreneurialism' is.
From 1,140 entries, 16 regional heats were held. For these winners, we created 16 pitch films, designed to present their individual idea and gain them further investment via crowdfunding platform Indiegogo. An extra $164,000 was raised.
We then documented 'The Contenders' route to success in a series of webisodes. These explained the world's urgent necessity for more social businesses, and followed the finalists through the final bout, held in Silicon Valley, where the winner was crowned.
