One production challenge was to create a second film for a different model variant. Scenes were mirrored and others reinvented to capture the more spacious, family-focused attributes of the New Touring Sports.
The campaign is proof you can create engaging social films using existing footage. Each overtaking manoeuvre was designed to juxtapose a different Hybrid attribute, from performance and low emissions to reliability and safety. Adding graphics and titles helped explain each function in Facebook and Instagram.
Stacking footage made engaging Instagram Stories.
Every aspect of this production was painstakingly detailed to ensure historical authenticity. Cars were loaned from private and public collections, across Europe. Garments and materials were curated by an historical costume designer. Cast members, from ‘Grease’ stage actors to real racing drivers, helped ensure accurate characterisation. Even ‘Benny Goldman’s - Sing Sing Sing’ was re-recorded using vintage microphones and instruments at Abbey Road Studios.
