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P9

Huawei and Leica co-engineered a stunning dual-lens camera for a smartphone. To prove P9's capability, we created an endorsement campaign with two leading Instagrammers, Jack Morris @Doyoutravel and Ella Woodward @Deliciouslyella.

 

The films documented how the phone fit harmoniously into their lives, helping them to capture and share quality imagery instantly. Along with their films, we posted Jack's and Ella's shots, creating a greater sense of authenticity with their followers. 

 

 

As part of the brief, we were commissioned to design the Huawei-Leica 'Co-engineered' mark. Plus a series of photography 'How To' videos and a point of sale lifestyle campaign.